snapmatephoto
SnapMatePhoto is a photographer marketplace that connects people seeking affordable photoshoots for a wide range of events with available photographers.
Timeline
1 month, August 2026
Role
Product Design Intern
Tools
Figma, Claude
Context
SnapMatePhoto is a marketplace for affordable photoshoots.
To grow organic traffic, the team needed a way to boost SEO, and a blog was the perfect solution: an abundant stream of content like photographer spotlights, location guides, and event ideas.
Research
How did other marketplace sites handle their blog page?
Before designing anything, I studied the blogs of many other marketplace sites, including Fresha, Airbnb, Peerspace, Zocdoc, Flytographer, and Rover. I analyzed both the main blog page and the article pages.
Here were some of my takeaways:
Categorized articles
Clear categories let readers jump straight to the content that's relevant to them.
One featured story
A featured story that occupies the hero section gives the blog an editorial tone while highlighting a specific article.
Scannable article cards
Article cards pair a large image with a short title and tag, making them easily browsable and scannable.
Call to action
Articles end with a call to action that brings readers back into the core product.
Ideation
Initial blog designs
With these insights in mind, I started by wireframing the main blog page, then the article page, using the blogs I studied as inspiration. These are my initial designs for the blog and article pages, with both desktop and mobile screens:
Initial critiques from the team
We concluded that the overall structure was effective, but the list of article cards can make it difficult for the user to navigate through and reach the bottom of the page with the CTA, especially when our number of articles increase over time. There was also room for improvement in terms of alignment with the current brand design.
Solution
We prioritized a clean interface that minimized clutter while keeping the overall branding consistent.
The final design includes a "View More" button to prevent an abundance of cluttered article cards, a horizontal scroll section for the article cards in the mobile layout, and more consistent brand design.
reflection
What I’ve learned throughout this project:
How to build and ship fast
With one month to ship, I built on proven patterns from other marketplace blogs, shared rough drafts early, and iterated quickly instead of focusing on refining a perfect first version.
The best ideas come from collaboration
Regular critiques with my team caught issues I couldn't see on my own, like how the article list would grow unwieldy over time. Fresh eyes turned a solid structure into one that scales.
Come check in later to see the blog page shipped and live!
Want to learn even more about this project? Reach out to me at emilytang532@gmail.com!
Want to learn even more about this project? Reach out to me at emilytang532@gmail.com!
menu
snapmatephoto
SnapMatePhoto is a photographer marketplace that connects people seeking affordable photoshoots for a wide range of events with available photographers.
Timeline
1 month, August 2026
Role
Product Design Intern
Tools
Figma, Claude
Context
SnapMatePhoto is a marketplace for affordable photoshoots.
To grow organic traffic, the team needed a way to boost SEO, and a blog was the perfect solution: an abundant stream of content like photographer spotlights, location guides, and event ideas.
Research
How did other marketplace sites handle their blog page?
Before designing anything, I studied the blogs of many other marketplace sites, including Fresha, Airbnb, Peerspace, Zocdoc, Flytographer, and Rover. I analyzed both the main blog page and the article pages.
Here were some of my takeaways:
Categorized articles
Clear categories let readers jump straight to the content that's relevant to them.
One featured story
A featured story that occupies the hero section gives the blog an editorial tone while highlighting a specific article.
Scannable article cards
Article cards pair a large image with a short title and tag, making them easily browsable and scannable.
Call to action
Articles end with a call to action that brings readers back into the core product.
Ideation
Initial blog designs
With these insights in mind, I started by wireframing the main blog page, then the article page, using the blogs I studied as inspiration. These are my initial designs for the blog and article pages, with both desktop and mobile screens:
Initial critiques from the team
We concluded that the overall structure was effective, but the list of article cards can make it difficult for the user to navigate through and reach the bottom of the page with the CTA, especially when our number of articles increase over time. There was also room for improvement in terms of alignment with the current brand design.
Solution
We prioritized a clean interface that minimized clutter while keeping the overall branding consistent.
The final design includes a "View More" button to prevent an abundance of cluttered article cards, a horizontal scroll section for the article cards in the mobile layout, and more consistent brand design.
reflection
What I’ve learned throughout this project:
How to build and ship fast
With one month to ship, I built on proven patterns from other marketplace blogs, shared rough drafts early, and iterated quickly instead of focusing on refining a perfect first version.
The best ideas come from collaboration
Regular critiques with my team caught issues I couldn't see on my own, like how the article list would grow unwieldy over time. Fresh eyes turned a solid structure into one that scales.
Come check in later to see the blog page shipped and live!
Want to learn even more about this project? Reach out to me at emilytang532@gmail.com!
Want to learn even more about this project? Reach out to me at emilytang532@gmail.com!